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Privacy Policy

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Privacy Policy

AVENUE Holidays part of AVENUE Property Management & Lettings Ltd understands that your privacy is important to you and that you care about how your personal data is used. This notice applies across all websites that we own and operate (“our site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this privacy policy carefully and ensure that you understand it. Your acceptance of this privacy policy is deemed to occur upon your first use of “our site”. If you do not accept and agree with this privacy policy, you must stop using “our site” immediately.


This privacy policy tells you what data we collect, why we collect it and what we do with it. You can also find information on the rights you have to manage your data.

Who we are?

We are AVENUE Holidays part of AVENUE Property Management & Lettings Ltd (“we”, “us” or “our”) and you will know us by our brand name: AVENUE Holidays

“Our site” is owned and operated by AVENUE Property Management & Lettings Ltd, a limited company, registration number 12727314, whose registered address is The Summer House, 37 Cae Ganol, Porthcawl, CF36 3RS.

Our ICO registration number is ZA793746 which can be verified on the ICO Data protection public register.

What Does This Policy Cover?

This privacy policy applies only to your use of “our site”. “Our site” may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.


 What is Personal Data?

Personal data is defined by the General Data Protection Regulation (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.


​Who is the data controller?


The data controller is a person or organisation that determines the purposes and the manner in which any personal data is processed. We are the data controller for all activities carried out by AVENUE Holidays.


What data do we collect?

Depending upon your use of “our site”, we may collect some or all of the following personal and non-personal data:

Date of birth
Email address
Telephone number
Business name
Payment information
Information about your preferences and interests
IP address
Web browser type and version
Operating system
A list of URLs starting with a referring site, your activity on “our site”, and the site you exit to.


How do you use my personal data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:

​Providing and managing your account
Providing and managing your access to “our site”
Personalising and tailoring your experience on “our site”
Supplying our products and/or services to you. Your personal details are required in order for us to enter into a contract with you.
Personalising and tailoring our products and/or services for you.
Communicating with you. This may include responding to emails or calls from you.
Supplying you with information by that you have opted-in to (you may unsubscribe or opt-out at any time by using unsubscribe links in our communications or contacting our office).
Analysing your use of “our site” and gathering feedback to enable us to continually improve “our site” and your user experience.




With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message and/or post with information, news, and offers on our products and/or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third parties (including search engines and social media platforms) whose content appears on “our site” may use third-party cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

We use the following automated systems for carrying out certain kinds of profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the GDPR gives you the right to do so. The following automated profiling may take place – the monitoring of website usage to personalise future communications and content delivery.

How long will you keep my personal data?

We will retain your personal information for the period necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

How and where do you store or transfer my personal data?


We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK. 

Do you share my personal data?

To be able to carry out our role as a holiday let managing agent, we may legally and contractually will have to share your data with certain organisations. We may also sometimes contact with third parties to supply certain products and/or services.

In some cases, those third parties may require access to some or all of your personal data that we hold.

Example third-party organisations may include maintenance contractors, cleaning companies, credit referencing companies and statutory bodies.

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.


​If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.


In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How can I control my personal data?

In addition to your rights under the GDPR, when you submit personal data via “our site”, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails.

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.


​Can I withhold information?

You may access certain areas of “our site” without providing any personal data at all. However, to use all features and functions available on “our site” you may be required to submit or allow for the collection of certain data. You may, however, restrict our use of cookies.


How can I access my personal data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown at the end of this privacy policy.


​There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.


 How do I contact you?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:


Email address:

Telephone number: 01656 773345

Postal Address: AVENUE Property & Lettings Ltd, 2c Well Street, Porthcawl, CF36 3BE


Any complaints raised will be investigated thoroughly and a full detailed response provided to you. If you remain unhappy with the outcome of your complaint you have the right to raise this further with the Information Commissioner’s Office (ICO). The ICO can be contacted via their helpline on 0303 123 1113.


The General Data Protection Regulation (GDPR)

To find out more about GDPR, follow the links below to read the guidelines and information published by the Information Commissioner’s Officer: – GDPR guide to individual rights – Guide to GDPR


Changes to this privacy policy


We may change this privacy notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on “our site” and you will be deemed to have accepted the terms of the privacy policy on your first use of “our site” following the alterations. We recommend that you check this page regularly to keep up-to-date.

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AVENUE Holidays

Call: 01656 773345
Office mobile: 07856 564 070


Visit us at: 2c Well Street
CF36 3BE

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